Navigating InfoComm 2019 – Strategies & Tips
The success of any goal or project is determined by the creation and execution of a well thought-out game plan. The larger and more complex the task, the more important it is to break down the goal to clearly defined steps which in turn are broken into manageable pieces that can be done in a week, day, or even an hour. Getting value out of attending a trade show is no different than accomplishing any other big goal.
InfoComm can be overwhelming to newcomers and veterans alike. Being faced with a large trade show floor filled with elaborate booths featuring high tech gear and around 40,000 attendees, it is easy for even the most focused person to get distracted. As more companies exhibit, new educational sessions are offered, and more and more social and networking events are held, everyone is vying for the same finite amount of time.
Over the years, the trade shows that have been most successful are those that follow a strategy, include roles and goals for everyone on the team, and have a pre-planned schedule.
Here is a summary of the steps that Control Concepts takes to ensure success at InfoComm:
- Define what a successful outcome looks like for attending the trade show. What is the number of meetings, connections, leads, or new contacts that will constitute success?
- Register early and review the educational offerings and networking events schedules
- Plan to stay in one of the closest and highest trafficked hotels. This is a great way to see more people, get visibility, and make connections.
- Arrive at least a day before the show starts to get in, get settled, pick up registration material, and familiarize yourself with the venue and area before the crowds arrive.
- Make a list of manufacturers, clients, and partners to determine attendance and availability
- Schedule most critical appointments fist and then build others around them
- Familiarize yourself with the show floor layout. Be aware of the commute time it takes to get from one booth to other.
- Leave time in your schedule for impromptu discussions, ad hoc meetings, and exploring the show floor for new ideas or technologies
- Balance education sessions with floor time
- Attend social events. These are great ways to see friends, clients, and partners, network in a relaxed atmosphere, and make new connections.
- Stay in tune with social media to get real-time updates on news and communication surrounding InfoComm. Follow #InfoComm19 or #AVTweeps on Twitter, Instagram, LinkedIn, and Facebook.
- Be strategic with planning your evenings. Split time at different events, but be present while you are there.
- Find out where everyone is hanging out after hours. Staying up a little later and socializing can be very valuable.
- Share your experiences and whereabouts on social media. Be sure to interact with your audience and use hashtags #InfoComm19 and #AVTweeps.
- Always have business cards with you wherever you go
- Stay for Friday. It’s a great time to walk the floor.
As mentioned in a previous article (Why is it Important to Attend InfoComm?), it is important to take responsibility for having a successful InfoComm experience. By defining goals, establishing a strategy, and executing a plan, the odds of having a favorable outcome that provides return on your investment will be significant.
Have a great InfoComm! Let us know which of these tips and strategies were most beneficial. And, be sure to reach out, so we can make plans to connect at the show! You can also email and follow us on social media.
Twitter @ccicontrol, @stevegreenblatt, @daynab
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