Media

Tackling My Everest: How I Earned My CTS in Three Months

Control Concepts’ account manager offers a firsthand perspective on how she successfully earned her CTS certification. When I started in the commercial AV industry, I viewed the Certified Technology Specialist (CTS) credential as Mt. Everest — namely, hard to attempt and nearly impossible to achieve. During my time at AVIXA, I knew numerous people who […]

InfoComm Acts as a Catalyst for First-timers

Control Concepts’ marketing specialist, Emily Rocha shares her perspective on the impact of InfoComm on newcomers to the AV industry. InfoComm22, the most anticipated US in-person meetup of the professional AV industry, brought a unique feeling of reunion for AV professionals. The event, held in Las Vegas in June 2022, may not have broken attendance […]

(Image credit: Getty Images)

Tried-and-True Wins the AV Heart and Business

Control Concepts’ Steve Greenblatt suggests how client centric strategies can ease AV industry product and labor shortages. Every industry continues to contend with global business challenges related to product availability(opens in new tab), labor shortage, and rising costs. Clients, service providers, and manufacturers are scrambling to find solutions to address needs within the AV industry […]

AV Industry Veteran Introduces a Newcomer

Control Concepts’ Brittany DiCesare is mentoring a newcomer to the AV industry, her colleague, Emily Rocha who joined the company seven months ago as a marketing specialist. I caught up with Control Concepts, Inc.’s marketing specialist Emily Rocha, and account manager, Brittany DiCesare at the annual AVIXA Women’s Council Breakfast during InfoComm 2022. The following […]

On Your Business: Choosing Not to Work with a Client

While parting ways can be a smart business move, it needs to be handled responsibly. It can be trendy and empowering for a business to say that they are “firing” a client. Many times, deciding to part ways with a client can prove to be a smart business move; however, it is something that needs to […]

ISC West 2022: An Untapped Opportunity to Grow Your Business?

AV integrators should look to adjacent industries, such as security, to find ways to synergize and broaden their expertise. Editor’s Note: Brittany DiCesare, account manager, Control Concepts, helped with ideating and writing this article. Given the absence of a reference point, we were left with uncertain expectations and open minds as first-time attendees of ISC […]

(Image credit: Future)

The Nine 2022: Brittany DiCesare

By Jennifer Guhl ( SCN ) (Image credit: Future)   She has a true passion for the AV industry as well as an inherent sense for business, workflows, and relationships. Title: Account Manager Company: Control Concepts, Inc. Location: Amissville, VA Overtime: DiCesare is a trained musician and vocalist. Her family insists she was singing before […]

The Critical Importance of the Ability to Troubleshoot

Fixing a symptom can be easy; identifying the cause of the issue and effectively addressing it can be a real challenge. While a reboot can appear to be a quick fix, the underlying problem could still be lurking. The overwhelming trend in technology is that products and systems need to be simple to implement while […]

Supply Chain AV Products

Risk Mitigation Strategies for Evaluating New AV Products During Supply Chain Issues, or Anytime

Control Concepts’ Steve Greenblatt provides strategies that can be employed to reduce the liability associated with selecting and deploying a new AV product. Implementing new products is an important and healthy part of the role of all AV professionals. Whether they are innovative upgrades from legacy models, cost-effective alternatives, creative solutions, or offerings from a […]

Gig Worker vs. Pro Services Provider

In the AV/IT world, there is a need for the gig worker and pro services provider approaches, as each have their strengths and weaknesses and best serve certain types of needs and clients. With the rise of the gig economy, along with the impact of COVID-19 on the job market and the desire to pursue […]