Control Concepts Reflects

(by Lindsey M.  Adler – As appeared in AV Network)

Lurking in the shadows, quietly advancing the industry—that’s where the independent control programmers have set up shop. They don’t buy anything; they don’t sell much, just their services, which 20 years ago, when they first began to dot the scene, wasn’t really a thing yet. In many ways, they’ve been on the bleeding edge of the industry while demonstrating a savvy perspective on the industry’s evolution.

Take it from Steve Greenblatt, president and founder of Control Concepts, who is celebrating 20 years as an independent programmer. Recently, he took some time out of his day building and leading a team of programmers to reflect on the business changes he’s enjoyed a (shadowy) front row seat to.

Control Concepts’ Crestron Certified Programmers at Masters 2017.

Looking back two decades ago, the concept of outsourcing control system programming was far from a mainstream practice, and business primarily came from the control companies themselves. “As demand grew, people started to look toward the idea that there are people out there that specialize in programming, and you don’t have to keep everything in house or train your own personnel to do it,” Greenblatt recounted. “It became more of a lucrative business and the concept was more widely accepted.” Integrators followed suit, satisfying their project needs, and relationships were formed.

Most independent programmers were one-man shops. In Greenblatt’s case, three and a half years passed before he made his first hire. “If we fast forward ahead, now we’re managing a team of programmers, and we’re also not just looking at control programming.”

As systems complexity has grown—gone are the days of simple systems, and even the single room systems are mostly too—programmers have expanded their service offerings. Control Concepts has dabbled in graphics and interface design, and field support is another area of opportunity, along with engineering services, manufacturer modules, and audio DSP programming.

Steve Greenblatt

That complexity has extended to the job of a programmer in general. While they used to have to search for information they didn’t know without relying on the internet, “Now we have to know a lot more about the devices,” Greenblatt noted.

And then, of course, there’s the factor of the network, and essentially becoming IT people. “We have to talk their language; we have to understand how devices communicate, and we’re limited by getting access to that network,” he said. “If we can’t make the devices talk to each other, we’re playing in someone else’s playground.”

At the same time, it’s allowed Control Concepts to differentiate themselves. Instead of a straightforward job writing code, they have learned to architect programs, which involves taking a step back and determining the best strategy before writing a single line of code. “How are we going to approach this in the best way so that it can be something that is sustainable and can be built upon, and there’s more of a solution for the customer rather than this one-off system?”

As someone who has spent 20 years adapting to the latest trends, Greenblatt has a unique vantage from which to peer into the future. The days of being open-source or open-standards in AV control are coming into view, as everything continues to become less hardware related. The once-isolated nature of the business has retreated, and there’s even an element of mainstreaming. The network is much less of a mystical, metaphysical association.

“Now that everything’s on the network, there isn’t as much magic there,” he opined. “But what we do hold is understanding the user and understanding the applications, and that’s the part that we have to make sure that we keep an eye on to be able to continue to push the envelope on the types of systems that we do and how we make them smarter. We should be thinking about how we fit into the IoT ecosystem.”