Media

Tried-and-True Wins the AV Heart and Business

Control Concepts’ Steve Greenblatt suggests how client centric strategies can ease AV industry product and labor shortages. Every industry continues to contend with global business challenges related to product availability(opens in new tab), labor shortage, and rising costs. Clients, service providers, and manufacturers are scrambling to find solutions to address needs within the AV industry […]

AV Industry Veteran Introduces a Newcomer

Control Concepts’ Brittany DiCesare is mentoring a newcomer to the AV industry, her colleague, Emily Rocha who joined the company seven months ago as a marketing specialist. I caught up with Control Concepts, Inc.’s marketing specialist Emily Rocha, and account manager, Brittany DiCesare at the annual AVIXA Women’s Council Breakfast during InfoComm 2022. The following […]

On Your Business: Choosing Not to Work with a Client

While parting ways can be a smart business move, it needs to be handled responsibly. It can be trendy and empowering for a business to say that they are “firing” a client. Many times, deciding to part ways with a client can prove to be a smart business move; however, it is something that needs to […]

ISC West 2022: An Untapped Opportunity to Grow Your Business?

AV integrators should look to adjacent industries, such as security, to find ways to synergize and broaden their expertise. Editor’s Note: Brittany DiCesare, account manager, Control Concepts, helped with ideating and writing this article. Given the absence of a reference point, we were left with uncertain expectations and open minds as first-time attendees of ISC […]

The Nine 2022: Brittany DiCesare

By Jennifer Guhl ( SCN ) (Image credit: Future) She has a true passion for the AV industry as well as an inherent sense for business, workflows, and relationships. Title: Account Manager Company: Control Concepts, Inc. Location: Amissville, VA Overtime: DiCesare is a trained musician and vocalist. Her family insists she was singing before […]

The Critical Importance of the Ability to Troubleshoot

Fixing a symptom can be easy; identifying the cause of the issue and effectively addressing it can be a real challenge. While a reboot can appear to be a quick fix, the underlying problem could still be lurking. The overwhelming trend in technology is that products and systems need to be simple to implement while […]

Risk Mitigation Strategies for Evaluating New AV Products During Supply Chain Issues, or Anytime

Control Concepts’ Steve Greenblatt provides strategies that can be employed to reduce the liability associated with selecting and deploying a new AV product. Implementing new products is an important and healthy part of the role of all AV professionals. Whether they are innovative upgrades from legacy models, cost-effective alternatives, creative solutions, or offerings from a […]

Gig Worker vs. Pro Services Provider

In the AV/IT world, there is a need for the gig worker and pro services provider approaches, as each have their strengths and weaknesses and best serve certain types of needs and clients. With the rise of the gig economy, along with the impact of COVID-19 on the job market and the desire to pursue […]

Leadership Lessons from Ted Lasso

The scoreboard isn’t the only thing that matters. Ted Lasso, the hit show on Apple TV, embodies effective modern leadership, people-centric management, and the value of humility and authenticity within a compelling, fictitious story. For those who are not familiar, Ted Lasso is recruited to be an English football (soccer) coach based on recent success […]

Employee Retention—Before “I Quit”

For more than a decade, there has been a shortage of talent entering the AV industry. With an overall staffing shortage and the “I quit” movement, you can’t afford not to reevaluate your recruiting and retention policies. When organizations look to bolster their teams to keep up with client demands, or expand to capitalize on […]