In these times of fierce competition, diminishing margins, and blurred lines of product differentiation, one way to stand out against changes in the market is by listening to your customer and delivering a memorable customer experience. When was the last time that you had a great customer experience? What aspect of it made it notable? […]
While we may focus our attention on the challenge of attracting young people to the industry, providing effective training that brings newcomers up to speed quickly and efficiently is just as important. In the AV industry, there are no specific degrees, formal education tracks, or comprehensive training programs that truly prepare someone for a successful […]
When a new AV project is announced, there is a remarkable amount of time, care, and effort invested during its infancy. Identifying needs, evaluating equipment, documenting requirements, and designing solutions are some of the critical steps during the initial planning phase. Significant attention is also paid to budgets, coordination of trades, negotiation of contracts, establishment […]
The pursuit of relationships is a popular topic for discussion in the AV industry nowadays. Whether from the perspective of technology managers who seek a relationship-based partner rather than a transactional vendor, or AV services providers that are in pursuit of client relationships that yield positive results, appreciation, and repeat business; both parties must take […]
There is a growing movement of end-user organizations looking to handle all or most of their AV needs in-house. Whether this is due to the results they have been receiving, their need to manage tighter budgets, or the requirements for more responsive support, many technology managers are building AV teams to do design, integration, programming, […]
There has been a lot of discussion recently about the state of custom control system programming. Whether due to the issues of quality and reliability or the frustration of increased costs, time, and lack of perceived value, clients are opting for alternatives to custom programmed systems. It can be argued that many of these complaints […]
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